Businesses that meet three criteria:
- Sustainable cash generation;
- Ability to reinvest capital at high returns; and
- Long term runway for continued growth
Nartex invests in the best companies, facing long term favourable prospects and operating in attractive industries

These companies usually:
Have attractive market structures
- Natural monopolies and oligopolies
- Market leaders and market share winners
- They do not compete on price, but rather brand, product quality, R&D
- They provide benefits to both the consumer and the whole value chain
- Sell non-discretionary or small ticket products
They are irreplaceable and enduring
- High barriers to entry with unique IP – trademarks, licenses, patents, high switching or replacement costs
- Competitive advantages – benefits of scale, long lasting network effects
- Extremely hard to disintermediate or be disrupted
High growth industries
- They benefit from structural trends (e.g. population aging, digitization, outsourcing, passenger growth, etc.)
Management teams with talent and good corporate governance
Low leverage